Two shopkeepers both made ₹200 today. One is doing well and the other is in trouble, and the only way to tell them apart is a percentage. This is where Comparing Quantities stops being a chapter and starts being a decision.
₹200 profit on ₹400 of sales is 50%. ₹200 profit on ₹4,000 of sales is 5%. Same profit, completely different business.
Margin is the percentage of every rupee of sales that you keep. It is what lets you compare a good day against a big day.
Profit ÷ selling price × 100. That is it.
The part worth arguing about is what belongs in the cost. Miss the rent and your margin looks better than it is — which is exactly how a business runs out of money while its owner believes it is profitable.
Same cart, same street, same number of customers. The difference between a 49% day and a 20% day is entirely in what was paid for stock and what was charged — two decisions, made before a single glass was sold.
In Lemonade Empire your child runs a lemonade cart and uses this exact concept to decide what to buy and what to charge. Free, no signup, plays in a browser.
▶ Play Lemonade Empire free